Our way to work

THE PROBLEM

After doing a lot of research, reading figures, and reading different files, we found: the supply of clothing for cold weather is scarce, and there is between $ 400,000 and $ 800,000 per garment. Occasional Colombian travelers are 1.36% of the population, and 0.46% travel between 8 and 20 days to cities with cold climates. Therefore, they do not know the requirements to be covered in this climate.

THE CHALLENGE

Considering that he does not know what clothes he needs, how could we optimize the money for the wardrobe of the occasional Colombian traveler who goes for cold weather (<8 ° C)?

THE DISCOVERY

We did different interviews and surveys, and from this, we made a journey as is of the travel process.

We did 180 surveys, 15 interviews, and two dives; we analyzed four main insights from all this information.

The Friend: “… I tell my friend that he has already done what he spent and lent it to me easy ….”

The Shyness: “… What a shame to borrow clothes and worse if not, I know that person ….”

The smell “… Gas the used clothes of another, the people it smells ugly when you sweat …”

Persona

We identify our Customers, create their profiles, and create the related empathy map; with this, we can locate more pains and motivations.

Pain Point Data

We analyzed by putting all the pains and measuring them with several people vs. intensity.

Co-creation

We did different co-creation sessions based on the pain points we found in our research. After many ideas and prototypes of services, we found the solution: GELOU.

THE SOLUTION

We created a specialized winter clothing rental platform focused on occasional Colombian travelers.

First, we call it GoodbyeCold, and after several tests with users, we change the name:

We made a comparison of the pain points and how Gelou reduced them.

We also did a JTBD with the value proposition canvas.

We identify our value offer defined in Advice, suitable, logistics, and cleaning.

Value proposal:

Gelou turns the cold into a memorable travel experience, allowing you to find suitable clothing quickly and inexpensively.

THE HOW

To create “the how,” we use Canva and identify the business plan, key partners, activities, resources, customer relationships, customer segment, channels, cost structure, and sources of income.

We made a very structured cost structure in an excel plan; you can see the summary here.

Service Blueprint

To have a complete vision, we build a service blueprint of the entire service, considering the user, the platform administrator, marketing, logistics, and communications. All of these are involved in delivering excellent end-to-end service. Thanks to the construction of the SB, we realized that most of the pain was logistics since we depended on third parties.

Agile Mood

We used agile methodologies such as kanban to make our platform a reality and created our user story map. We were three people working in the service. We did our backlog and started working by sprint, knowing that the most important thing was that the user could use our service.

Fieldwork

We did different experiments, such as sending the jackets how to make the user feel a wonderful smell upon receipt …

We defined unique packaging so the jackets took up less space in the suitcases.

We made a marketing plan, including going to universities, talking to travel agencies, and exchanging international agendas.

WE DID IT

We were recognized in different media in the country.

And our jackets traveled with different Gelouver (the term we created for those who believed in us)

We went to Shark Tank.

https://gelou.com.co/

THE TEAM

Jonathan Gutierrez -Business Strategy Manager – Co-founder
Vanessa Alis Orozco- Product Manager – Co-founder
David Portilla – Product Design – Frontend Developer – UI-UX – Co-founder

Special thanks to Omar Bolivar and Carlos Narvaez