Hello! I’m Vanessa Alis. 👋

I am a Strategic and innovative Product Manager with 8+ years of experience leading cross-functional teams to design and deliver user-focused solutions that drive business growth. Proven expertise in SaaS, AI integration, PLG strategies, and spearheading Digital Transformation initiatives, combining technical and business insights to optimize product lifecycles and enhance user satisfaction.

My strength is making things possible, and my favorite part of my work is when I can see real solutions, solve a need, and bring value to businesses and users.

I enjoy listening to different people, trying to understand them, knowing their actual needs, and sharing this with businesses.

What I have done

With over 8 years of experience in the tech industry, I have successfully navigated a diverse range of disciplines, including User Experience (UX/UI), Innovation Management, Digital Transformation, Change Management, and Agile methodologies (Scrum Master, Product Owner). My expertise spans end-to-end product lifecycle management, focusing on delivering user-centered solutions that align with business goals and drive measurable growth.

Throughout my career, I have worked on crafting scalable SaaS solutions, AI-powered tools, and growth-driven strategies. I specialize in enhancing customer journeys, addressing pain points, and creating innovative products that seamlessly integrate with market needs while ensuring profitability and client satisfaction.

Industries

I have worked in Banking and Finance, Insurance, Health and Wellness, Human Capital Management (HCM) and Education Technology (EdTech)

What I do

I lead digital transformation projects using agile methodologies, guiding teams from discovery to execution. My process begins with in-depth user research and needs identification and concludes with delivering MVPs that prioritize user-centered design and market fit.

In addition to product management, I facilitate workshops on Design Thinking, Agile, Storytelling, and Product Strategy, empowering teams to foster innovation and collaboration. My approach combines creative problem-solving with data-driven decision-making to deliver impactful results.

Skills

Methodologies

Lean Startup
Visual Thinking
Storytelling
Design Thinking
Design Sprints
Lean Product Management
Product-Led Growth (PLG)
Jobs to be Done (JTBD) Framework
Agile Methodologies (Scrum, Kanban, SAFe)
User Research & Usability Testing
Service Design
Customer Development (Lean Startup)
OKRs and KPI Frameworks
A/B Testing and Experimentation

Tools

Figma
Adobe Suite
Miro
Pendo / Amplitude
Google Analytics
Power BI / Looker Studio
Service Blueprint
Customer Journey Mapping
Trello
Jira

Language

Spanish C2 – Native
English B2 – Intermediate

Education

Master’s in Digital Product Management – Universitat de Barcelona (Expected 2025)
Postgraduate in UX/UI Product Design – IEBS Business School (2021)
Master’s in Innovation Management – Universidad ICESI (2019)
Bachelor’s in Social Communication and Journalism – Universidad Autónoma de Occidente (2015)