Head of Product Growth
Lean Tech · Apr 2024 – Present ·
Product Focus: Human Capital Management and Talent Management Industry, SaaS, AI, Web (7,000 users)
👩💻 Responsibilities:
• Led and mentored a team of Product Managers, fostering collaboration, alignment, and a strong Growth Mindset within the organization.
• Defined the overarching product strategy for Studio Q, aligning vision, goals, and roadmaps with market trends and business objectives.
• Developed scalable frameworks for product development and prioritized initiatives based on market impact, ROI, and customer feedback.
• Designed and implemented growth strategies targeting user acquisition, retention, and monetization, supported by A/B testing and data-driven experimentation.
• Collaborated cross-functionally with marketing, sales, and engineering to align growth objectives with company-wide initiatives.
• Conducted market research, competitive analysis, and segmentation to identify new opportunities and adapt strategies to evolving market demands.
🚀 Achievements:
• Defined the general strategy for Studio Q, including scalable product frameworks and comprehensive pricing models.
• Reduced time-to-market for features by 25%, improving delivery speed and alignment with customer needs.
• Achieved a 30% improvement in CLTV through optimized onboarding and effective upselling initiatives.
• Expanded the user base by 40% through targeted campaigns, personalized content recommendations, and improved user journeys.
• Implemented A/B testing frameworks, leading to an 8% increase in core user flow adoption.
Country: United States, Colombia
Product: B2B and B2C Web
Senior Product Manager
Lean Tech · Jun 2022 – Mar 2024 ·
- Product Focus: EdTech, AI, Growth, Talent Management (3,000 users)
👩💻 Responsibilities:
• Spearheaded the development and launch of two AI-powered platforms for Talent Management and EdTech Growth from scratch.
• Designed and executed product roadmaps, prioritizing features based on data-driven insights and user feedback.
• Partnered with engineering and AI teams to develop adaptive models, improving learning outcomes and user retention.
• Conducted user research, usability testing, and competitive analysis to ensure market fit and differentiation.
• Aligned cross-functional teams through agile methodologies, enhancing collaboration and delivery efficiency.
🚀 Achievements:
• Reduced manual processes in the Talent Management area by 83%, driving operational efficiency and scalability.
• Successfully launched Talent Management and EdTech Growth products, expanding reach and adoption across key markets.
• Enhanced platform scalability, enabling a 35% increase in simultaneous user activity without performance degradation.
Country: United States, Colombia
Product: B2B and B2C Web
Product Coach
Uruit by Nearsure · Jul 2021 – Jul 2022 ·
- Product Focus: Blockchain for portfolio purchases (4,000 users), Healthy Meal Planner
👩💻 Responsibilities:
• Guided and coached the product team, fostering strategic and operational skill development.
• Designed and implemented new product services with a consultative approach.
• Led the strategic planning and definition of a blockchain-based product focused on portfolio purchases.
• Oversaw the development of a Healthy Meal Planner, coordinating cross-functional teams and ensuring high-quality deliveries.
• Facilitated workshops to align stakeholders around strategic and product priorities.
• Implemented agile practices to improve efficiency and transparency in project management.
🚀 Achievements:
• Developed an innovative digital transformation maturity service, adopted by 3 clients to evaluate and enhance their technological capabilities.
• Implemented a blockchain strategy that improved security and efficiency in financial portfolio management, reducing processing times by 30%.
• Created a Power BI dashboard for the Healthy Meal Planner, enabling key data analysis to inform decision-making.
• Introduced competitive analysis methodologies, identifying six new market opportunities to officer to our clients.
• Designed and executed a comprehensive training program on product strategy, benefitting both technical and non-technical stakeholders.
Countries: United States, Colombia
Products: B2C2C Blockchain, Meal Planner
Product Manager
Blackboard K-12 · Aug 2020 – Jul 2021 ·
- Products Focus: Edtech, SaaS, B2B Mobile
• 👩💻 Responsibilities:
• Managed and strategized comprehensive product roadmaps aligned with business objectives, ensuring a seamless experience for Android and iOS users.
• Collaborated with cross-functional teams, including UX/UI, development, marketing, legal, and sales, to deliver user-centric features.
• Created and maintained detailed product documentation, including PRDs, epics, acceptance criteria, workflows, release notes, and functional specifications.
• Led Program Increment (PI) planning, prioritizing initiatives while addressing dependencies, risks, and OKRs.
• Conducted market research and competitive analysis to identify trends, opportunities, and inform strategic decisions.
• Directed end-to-end project management, from ideation and research to development, testing, and market launch.
• Spearheaded the implementation of Pendo, utilizing insights to drive growth strategies and feature optimization.
• Leveraged tools like Google Analytics and LogRocket for advanced segmentation, behavioral insights, and decision-making.
• Delivered internal training programs on product management best practices, including business models, pricing strategies, and data analytics.
🚀 Achievements:
• Increased mobile adoption rates by 20% through targeted improvements informed by Pendo analytics.
• Improved customer satisfaction by 18% with enhanced feature designs and user-focused workflows.
• Reduced development cycles by 15% through efficient PI planning and cross-functional alignment.
• Identified and capitalized on six new market opportunities, influencing strategic roadmap development.
• Successfully launched multiple new features that boosted user retention and engagement across platforms.
Country: United States
Clients: 1200 K12 districts
End-users: +10,000
Business Transformation Consultant
IBM · Jan 2019 – Aug 2020 ·
Product Focus: Banking, Digital Transformation, Enterprise Infrastructure, Automation & AI Tools
👩💻 Responsibilities:
• Managed internal analytics using Google Analytics to monitor product adoption and usage among client infrastructure employees, with a focus on daily engagement and module-specific metrics.
• Designed and proposed scalable tech services, including automation and cloud-based solutions, ensuring alignment with market needs and future scalability.
• Implemented Lean Change Management to support the adoption of automation, cloud solutions, SAP SuccessFactors, and monitoring tools like Watsonx (AI/ML).
• Facilitated workshops on innovation and design thinking, guiding teams through research, prototyping, and co-creation methodologies.
• Led the Design Thinking chapter in Colombia, fostering innovation and promoting co-creation across diverse teams.
• Developed and tracked OKRs in collaboration with stakeholders to ensure alignment with strategic objectives.
• Oversaw product-market fit by analyzing user adoption data, adjusting product features, and aligning development with customer needs.
• Managed change management projects, including risk assessments, schedule creation, and tracking deliverables.
• Promoted continuous improvement and value delivery through Site Reliability Engineering (SRE) methodology and agile practices.
🚀 Achievements:
• Increased user adoption by 25% through targeted analytics and iterative product adjustments.
• Successfully implemented AI-driven monitoring tools, enhancing operational efficiency and reducing manual effort by 20%.
• Established a culture of innovation within client teams by integrating design thinking and co-creation methodologies, resulting in two new service offerings.
• Improved customer satisfaction scores by aligning product development with employee and customer needs.
Clients: Grupo Bancolombia
Country: Colombia, Panama, Guatemala, El Salvador.
Product: B2B Web + AI
Innovation Lead – UX
Sophos Solutions · Jul 2018 – Jan 2019 ·
- Ideation of digital transformation strategies to support company goals and objectives.
- User-centered design for products and services.
- Qualitative and quantitative research with our clients and their users.
- Alignment of market and client needs to provide real value with digital products.
- Facilitation of workshops on Innovation Journey, based on the “GAT” methodology.
- Market trends research for leads and opportunities on technology-based agile development.
Clients: Tuya, Bancolombia, bvc.
Country: Colombia
Digital Transformation Director – Product Manager
Grupo Coomeva · Jul 2016 – Jul 2018 ·
- • Design and implementation of Grupo Coomeva digital transformation strategy to meet key performance indicators.
• Creation of synergies between the different companies of the Grupo Coomeva for designing digital solutions that address clients’ needs.
• Manage and support of agile teams for the development of MVPs.
• Market trends research on technology-based business models.
• Business process mapping to create the digital transformation route.
• Champion UX throughout the Grupo Coomeva’s digital products, achieving higher customer engagement rates.
• Market trends research for leads and opportunities on technology-based agile development.
Main achievements
• Product Owner and UX of the MiCoomeva app version 6.
• Product Manager- Scrum Master of the Coomeva Digital project.
• Creation of the e-commerce strategy that generated up to 15% savings in platforms and logistics.
• Supporting the Aboutti team: winner of the world award for medical innovation in tourism.