THE PROJECT

Craigslist is a web platform to offers different things. There are sections dedicated to employment, housing, personal contacts, used and new sales, services, community, concerts, resumes, and discussion forums.

Context

Craigslist has a lot of competition. Therefore it must generate some additional value that the others do not have.

Goal

Offer the Craigslist user security and confidence to make the purchase they want.

Purpose

Increase purchases of used items on Craigslist.

THE PROCESS

Heuristics Evaluation

We did a usability evaluation with the 10 Nielsen Heuristics, analyzing that the current platform does not comply with almost any of them.

User Research

In this part, we interviewed ten people, five women, and five men; we defined our target and named each one (Hero and Nova).

Analysis

After the ten interviews, we identified eight main insights and filtered them among motivations, concerns, needs, and frustrations. And we focused on the pain points of the users, identifying security, payments, and communication.

UX Writing

Before making a prototype of the app, we made a content prototype; with this, we were able to identify the possible screens necessary to respond to the pain points that we discovered before. Also, we did the first sessions with users with card sorting techniques to identify the information and make the information architecture of the app.

Sketch

With the sketch, we did the first tests with users, and before making a better resolution prototype, we already knew the first changes we should make.

Besides this, we started to have our flow

Wireframes

We started to design in Adobe XD the prototype that we will testify with the users and the one that will give us a starting point.

The branding

UX Testing

Something that is not tested will not work; for this reason, we did a test plan with the goal, target… The result was more than 10 UX testing with one-on-one interviews, Thinking aloud, online discussions, and polls.

We classify the results and prioritize them with the prioritization grid.

Boom!

We made the changes and delivered them to the client

https://xd.adobe.com/view/a3302067-881f-45d5-87da-297b9646d446-f663/

The team

Vanessa Alis Orozco – UX Research/ Product Design/ UX Testing
Daniela Bojorquez – UX Research/ Product Design/ UX Testing
Melissa Rave – Product Design/ UI Design